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Build Authority with White Hat Backlink Building

Link building is a crucial aspect of search engine optimization (SEO) and digital marketing. It involves the process of acquiring hyperlinks from other websites to your own. These hyperlinks, also known as backlinks or inbound links, are seen as votes of confidence and credibility from other websites.

The concept is rooted in the idea that if reputable and authoritative websites link to your content, it indicates to search engines like Google that your content is valuable, relevant, and trustworthy. As a result, search engines may consider your website to be of higher quality and rank it more favorably in search engine results pages (SERPs).

However, it’s important to note that not all links are equal. Search engines have become increasingly sophisticated in evaluating the quality and relevance of backlinks. Here are a few key points to consider in link building:

Quality over Quantity:

A few high-quality links from reputable and relevant websites carry more weight than many low-quality links from spammy or unrelated sources.


The context of the link matters. Links from websites that are related to your industry or topic are more valuable. For instance, if you run a gardening blog, a backlink from a popular gardening magazine's website would be more relevant and valuable than a link from a tech blog.


Links from authoritative websites, especially those considered experts in their field, have a stronger impact on your website's authority and search engine rankings.

Natural vs.

Manipulative Link Building: Search engines are keen on identifying natural link patterns. Building links through organic means, like creating high-quality content that others naturally want to link to, is more sustainable and effective than attempting to manipulate rankings through artificial link schemes.

Diversity of Sources:

Having a diverse range of websites linking to your content is beneficial. It demonstrates that your content is valued across different parts of the internet.

Anchor Text:

The text used in the hyperlink (anchor text) should ideally be descriptive and relevant to the linked page's content. Avoid over-optimizing anchor text, as it can appear manipulative to search engines.

Guest Blogging and Outreach:

One common strategy is to create valuable content for other websites (guest blogging) or reaching out to relevant websites to request a link. However, this should be done in a genuine and respectful manner.

Remember that while link building is important, it’s just one piece of the overall SEO puzzle. High-quality content, user experience, website speed, mobile-friendliness, and other factors also play significant roles in determining how well your website ranks in search engine results.

Why Domain Authority Matters in Link Building

Domain authority is a ranking score that predicts a website’s ability to rank in search engines based on its overall quality. It runs on a scale of 1-100, with 100 being the highest. Websites with high DA rank faster and higher in search results.

This means if your referring domains have high DA, they will pass on more valuable link juice to your website. Referring domains with relatively low DA, on the other hand, may not be worthy of your time.

In addition to a website’s domain authority, it’s essential to evaluate additional metrics like page relevance, local search rankings, and click-through rates (CTRs). This comprehensive approach enhances the ranking potential of referring domains and bolsters the effectiveness of your SEO link-building endeavors.

Lacking the resources to implement your link-building strategy? Consider teaming up with a reputable link-building company.

At EngProsoft, we recognize the complexities of overseeing your daily operations and enhancing your link-building approach, which can be both demanding and time-intensive. This is precisely why we provide ethical white hat link-building solutions aimed at boosting your endorsements from authoritative websites.

Link Building Package Prices

Choose the custom linking building package that’s right for your business, and watch
your website dominate the rankings.

$149  50%
  • 2 x Directory Submissions
  • 2 x Social Links
  • 2 x DA 20+ Gust Post
  • 1 x DA 30+ Gust Post
  • 1 Do-Follow Contextual Links Per Post
$499  50%
  • 4 x Directory Submissions
  • 4 x Social Links
  • 5 x DA 20+ Gust Post
  • 3 x DA 30+ Gust Post
  • 2 Do-Follow Contextual Links Per Post
  • Niche Relevant Websites
  • 5 x Content Assets 500+ words 
$699  50%
  • 8 x Directory Submissions
  • 8 x Social Links
  • 10 x DA 20+ Gust Post
  • 5 x DA 30+ Gust Post
  • 2 Do-Follow Contextual Links Per Post
  • Niche Relevant Websites
  • 10 x Content Assets 500+ words 

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