High converting websites inform visitors directly what makes their company products distinguished from others. The more people visit your company website, the more marketing for your product you achieve and more products you can sell. Therefore, those websites can achieve a lot by making good use of call to action (CTAs). As such, if the web site has a smooth conversion, people land on the website, check some pages, and try to find the action buttons to take the action they desire.
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What The High Converting Websites Do Differently
In this post, we’re going to go over what the high converting websites do in order to attract high traffic of leads.
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- They Make Their Unique Value Clear
Your web page visitors should obviously find on your homepage what could attract them to your business and the outcomes they will get.
- They Test Their Calls-to-Action
Studies reported that personalized CTAs converted a very high percentage of visitors into leads better than multivariate or smart CTAs.
- Find Out What Questions Your Customers have?
Always be keen to ask your customers for their feedback. Understanding your customer’s pains and needs will direct you to design a website that converts better.
- They Test Their Headlines
The headline can either make or break your website, and accordingly influences your sales scale. It represents a big part of the visitors’ impression. Thus, it’s important to follow what resounds most with your visitors.
- They Tend to Have Short Forms
It’s quite important to consider the user’s time. If you’ve succeeded at having your visitors signing up, it’s crucial that you don’t lose them because your form is tedious.
High Converting Websites Specifications: What kind of Web Design Converts?
In this section, we will describe how to build a customer-attractive website.
1. Start With a Great Website Foundation
An attractive website requires the below in place to expose things to a great start;
a. An Attractive Design
Use a website builder to build nice -looking and high-quality themes in order to construct a professionally designed website and show your customers that you’re serious about your business.
b. Keep Your Website Running Like a Well-Oiled Machine
A website needs to be well maintained and adapted to run optimally and avoid lags. Some examples of good website maintenance include:
- Ensuring your software is up to date
- Keeping your website running fast
- Adding website security to keep the hackers out.
c. Make the Most Important Things Easy to Find
The most important pages on your site should be found by your customers to promote website conversion. Examples of these pages are; your contact page, product and/or service page, and any key pages that attract your leads.
2. Drive Your Visitors Toward Your Goals
Your site needs to look simple and user friendly, but with conversion-focused design in order to direct the visitors to a specific goal. This way, you will encourage visitors to sign up to your email list, then sign up for a free trial & accordingly fill out your contact form.
Since the homepage of your website is the most visited page, then the first section of this page is quite important to grab people’s attention. The easiest way to get more leads is to include headlines and supporting texts together with the CTAs button scattered in website strategic locations.
3. Keep The Search Engines Happy
The search Engine Optimization (SEO) is all about your visitors and it influences your sales too. There are several factors on a website that fulfills yours SEO dreams;
a. Mobile-first
Mobile search has overcome desktop, as it promptly indicates whether your site will look good, and function well, on a mobile device.
b. On-Page SEO—Tweak Your Pages
It’s worth learning how to tweak your website to get the most search engine traffic as it can increase up to 20% in a single month
4. Build Your Email List
The email list is one of the most capitals aside from your website or online store. It gives you access to communicate with the people who have given you their email. This represents a highly effective sales channel. So, it is worth building your email list even before your site is even live.
5 Magnificent Examples of Websites That Convert in 2024
The following are the best 5 examples of websites that convert;
- Mint: Is a financial management application that supports setting budget, bills and check credit stores.
- Discord: It’s an app for the gaming and streaming industry. It provides a free all-in-one voice and texting platform for interaction
- RealSpace: makes amazing 3D renders and animations for architectural companies
- Rookwood: is a company that makes pottery and tiles for home use. It hits all the important elements for conversion.
- Skillshare: is an online learning platform that can take covering topics
Create High Converting Websites with Engprosoft
Engprosoft provides a wonderful website conversion design. We have expert web designers to assist you in converting customers. You may check our portfolio to decide how can we help your business and run your website in 30 days
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What kind of web design converts?
A good and high converting websites enables people to access information easily with a simple conversion path.
What is an attractive web design?
Attractive web sites are characterized by fast page load, responsive design, intuitive navigation and engaging layout.
The most reliable high converting websites show their CTA buttons to direct users to the next step or to convert. You can design a page by holding numerous CTA buttons, like sign up, shop, subscribe, learn more and get started. By using CTA buttons, you’ll assist more leads to do the conversion. This above article represents a detailed guide for conversion rate optimization (CRO).
